Ceraè Skincare
Brand name
Ceraè - AI driven conceptual skincare brand
Services
AI driven, Brand Identity, digital presence, digital launch & brand awareness campaign
CERAÉ is a conceptual skincare brand developed at the intersection of science and serenity. The project explores how calm visuals, soft tonal palettes, and precise language can communicate confidence without noise.
From brand identity to digital presence, every detail is designed around a philosophy of quiet luxury — where clarity replaces excess, and calm becomes a new form of care.
The project presents a calm-luxury digital launch campaign focused on brand awareness and visual storytelling. It includes Instagram feed direction and sample posts, an email newsletter concept, Pinterest mood content, and a Hydra Cream product concept — all crafted to express CERAÉ’s soft, minimal, ritual-based identity in a cohesive and intentional way.
Digital presence
This Instagram feed was designed as a visual expression of CERAÉ’s calm-luxury philosophy. Through soft light, warm neutral tones, tactile textures, and quiet compositions, the feed translates skincare into a daily ritual rather than a statement.
The imagery focuses on atmosphere over promotion — fabric, water, skin, and objects are used to evoke serenity, balance, and trust. Each post works as part of a cohesive visual rhythm, reinforcing the brand’s identity where calm becomes confidence and care is communicated without excess.
Ceraè's digital launch campaign introduces the brand's calm-luxury philosophy through emotional, minimal storytelling. The campaign focuses on building awareness and forming a deeper connection with conscious women who see skincare as a personal ritual, not a routine.
