Creative Direction
Each object is approached as a narrative element rather than a simple tool.
Emphasis is placed on materiality, marks of use, and subtle imperfections—features that naturally communicate authenticity and emotional depth.
Aesthetic Approach
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Warm cinematic side light to create presence
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Minimal, controlled compositions
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Earthy muted palette for consistency
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Textured, tactile surfaces
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These choices shape a visual system suitable for brand storytelling, editorial moods, and product-driven narratives.
AI as a Design Tool
AI functions as an extension of art direction—guiding light, texture, and mood with precision.
Prompting and iterative refinement allow for full control over atmosphere and stylistic cohesion, creating visuals that feel crafted rather than generated.
Outcome
The result is a calm, unified visual world where simple objects gain emotional weight and sculpt a subtle narrative presence.
The series demonstrates how minimal forms, thoughtful lighting, and AI-directed composition can evolve everyday items into expressive, brand-aligned visuals.
Promp direction & tools
Prompt direction:
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Still-life cinematic mood
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Soft side lighting
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Imperfect textures
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Narrow depth of field
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Warm, muted color palette
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Minimal framing
Tools:
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Midjourney – AI visual generation
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Lightroom / basic color adjustments
Process overview
​The visuals were created through iterative AI direction, focusing on shaping light, texture, and composition.
Each object was selected for its material quality and subtle signs of wear, allowing it to carry emotional presence.
The final series emerged through refining prompts, adjusting shadows, and crafting a cohesive visual mood.
Echoes of objects
Concept
AI visual still-life exploration​
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Outcome
A cohesive visual system built around emotional stillness, material honesty, and warm cinematic tonality.
The series demonstrates how minimal objects can evolve into expressive brand assets through intentional creative direction.