top of page
LILA Hydrating Serum
Concept
A clean beauty serum inspired by ripe figs, captured through tactile, sensorial imagery.​
​
Creative Direction
The visual direction embraces minimal luxury: clean studio compositions, soft diffused lighting, and tactile textures. Real figs with imperfect skin and glossy serum drips create a sensorial atmosphere, balancing purity with indulgence in a modern European skincare aesthetic.
Product imaginary
Editorial luxury skincare mood
bottom of page